Welcome to Sweet Black Magic!
Nestled in East Charlotte, North Carolina, Sweet Black Magic is a home-based bakery dedicated to serving our vibrant community. We specialize in nostalgic, home-style desserts made from scratch in small batches using high-quality ingredients.
We believe simple, honest ingredients make the best desserts — which is why we never use artificial flavorings or unnecessary additives.
As a Black queer-owned business, our culinary inspiration is deeply rooted in the rich traditions and recipes of Black American cooking — honoring the past while baking for the present.
At Sweet Black Magic, our mission is to nourish both the body and spirit with our decadent and soul-satisfying creations. In a world where preservatives, unfamiliar chemicals, and questionable food preparation methods prevail, our bakery strives to engage in a broader dialogue concerning food, well-being, and social equity. Every item we craft is infused with love and intention, using ingredients that are not only recognizable but also pronounceable.